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Popeyes chicken sandwich8/30/2023 No doubt the great fried chicken sandwich wars of 2019 will become a business school case, and marketeers across many fields are analyzing it to see whether they can emulate it. That was less true when it returned in November, but Popeyes still managed to bring the chicken sandwich back before big fall snowstorms and high winds that swept parts of the country. If you didn’t want to eat inside or in your car, you could go have a picnic. It wasn’t a burden to wait in line for a sandwich in warm weather. Popeyes’ sandwich landed when people were eager to go eat one. You were starting to hear about the imminent return of the Pumpkin Spice Latte at Starbucks, which showed up in late August.īut in many parts of the country, temperatures were toasty, meaning no one was quite ready yet to think about drinks connected with autumn leaves. The Popeyes sandwich originally arrived on August 12, in kind of a dead zone for food news.īy then, other restaurants were already planning ahead for fall. I thought McDonald’s might have priced its P.L.T. Of course $3.99 would buy you four things on McDonald’s Dollar Menu, and maybe even more food at a Taco Bell.Ĭonversely, it’s easy to pay $5 and up for complete meals at fast food outlets. Each time I tried it, I did not eat dinner, I was so full afterwards. The sandwich is quite hefty, with a large slab of fried chicken breast, pickles and a substantial bun. I think it could have gotten away with charging more. I was pleasantly surprised that Popeyes priced its chicken sandwich at $3.99. So if you wanted to find the chicken sandwich, you generally could, even if you had to drive miles to find it. Of course, Popeyes is dwarfed by Starbucks and McDonald’s, but that number of stores is on a par with Chick-fil-A. There are about 2,400 in the U.S., which is double where Popeyes was a few years ago. Luckily, Popeyes has been on an expansion drive. It’s hard to become a craze if you can’t find the object of desire. That said, I haven’t had a third one, but I might some day. I was happy to eat the Popeyes sandwich twice. My own criteria for judging a dish is always whether I’d want to eat it again. It knew it had to be a great item, and that customers had to be willing to wait in line for long minutes or even hours. Popeyes knew the sandwich had to be something consumers want to eat, and spent two years working on it. The bake comes first, and then the decor and flavor innovation. It’s just like Paul Hollywood says on the Great British Bake Off. It was a snowstorm, thunderstorm, tsunami and haboob, all combined. The sandwich wasn’t just a perfect storm. I’ve been thinking about how this all happened, and I came up with four reasons. The sandwich made me consider it as a viable option to the other chicken places that I like, including Raising Cane’s and Zaxby’s. I know people there are proud that the company has Louisiana in its name, even though its owners are now Canadian.Īnd I’m well aware of the rivalry between Popeyes and the other famous Southern chicken chain, Chick-fil-A, which is considered the fast food sector’s gold standard.īut, before the sandwich, I generally knew Popeyes for chicken on the bone and popcorn chicken. As a regular visitor to New Orleans, I’ve eaten Popeyes lots of times, particularly at Mardi Gras parties. The fried chicken sandwich certainly changed my perception of Popeyes.
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